THE DROWSY STORY

After five years of running high-pressure hospitality businesses together, brothers Thom and Rich Hemelryk were burnt out and missing quality sleep. On a mission to prioritise their wellness, they set up Drowsy. 2 years on, the cult sleep mask has become one of the most talked about products by the world's top beauty editors. Drowsy is the luxury antidote to our stressful, modern lives, helping customers get the glorious sleep they deserve.

PART 01: BURNOUT

We were working 16 hour days running a hospitality business. With no time to wind down before bed we were unable to switch off. This non-stop lifestyle eventually snowballed into total burnout.

PART 02: LIFE OVERHAUL

With no energy to put into relationships, decreased productivity and increasingly unhealthy habits, we realised it was time for a serious change. We sold all of our businesses and decided to get our lives back on track.

PART 03: SLEEP OBSESSED

Sleep became our focus for each day so that we could guarantee a good night. Slowly but surely we got back to living life at 100% and sleeping better than ever.

PART 04: IT STARTED AS A DREAM

We started thinking.... What could we create that would make bedtime irresistibly good? Something that genuinely helped improve people's sleeping experience. And deliver the ultimate luxury to their wellness regime.

PART 05: THE SEEDS OF DROWSY

Suddenly we'd embarked on a year long journey to make the ultimate sleep mask. Something that was a glorious retreat from the world. An experience so luxurious that could only mean one thing: Bedtime.

PART 06: DROWSY IS BORN

After 12 months of product testing, hundreds of fabrics, fillings, and designs, we launched our sleep mask 1.0. It was created by us and for us. We didn't know if it was what the world wanted, but it helped us so much, that we were desperate to get it out there and start changing lives.

PART 07: THE DAY EVERYTHING CHANGED

After 6 months of low sales, we were starting to panic. What if we were mistaken? But then in August 2020 we got the call that changed everything. One of the UK's leading beauty editors had discovered our mask and she was obsessed. We were going to be featured on national TV the following day and should "get ready".

PART 08: CHAOS

The fallout from our TV appearance was bigger than anything we ever could have dreamed of. The mask sold out in minutes and we spent 2 months dealing with a backlog of orders. In the following weeks and months Drowsy went on to be featured in some of the world's leading beauty publications. Luxury sleep had finally entered the mainstream conversation.

DROWSY TODAY

We are still as obsessed with sleep as ever. We run a very small team with our 2 best friends and our partners who help with every detail of the business. Since launching we have redesigned the mask multiple times. Our office doubles up as an in-house sleep lab where we tirelessly work to perfect our products. And we can now proudly say that we have helped changed thousands of lives with Drowsy.

70,000 CUSTOMERS AND COUNTING!

A huge thank you to everyone who has been part of our journey so far!

WELLNESS OBSESSED

We're obsessed with wellness because we've experienced firsthand what happens when you start to look after yourself. We're here to deliver a 5 star luxury treatment that rewrites the sleeping rulebook. It's all in the name of some much needed self care.

QUALITY FOCUSED

We prioritise quality in every aspect of Drowsy products to create an unrivalled sleeping experience. We make our products for ourselves. They make a huge difference to our lives, which is why we want to share them with the world. We proudly bring you glorious sleep with no expense spared.

ALL FOR THE PERFECT NIGHT

With a philosophy that every night should be better than the last, we continuously test and evolve our products. We are also proud to be completely transparent about every step of our production process. Please see our Corporate Responsibility Statement for an in depth look at the cogs that run the Drowsy machine.