The visionary skincare founder disrupting the beauty world
At the core of Romilly Wilde lies a commitment to challenging conventions. Since its inception, the brand has sought to craft products that defy industry norms. Each creation evokes a profound sense of authenticity, embodying purity and delivering transformative results for both skin and the environment. Bolstered by prestigious awards and accolades from renowned industry authorities, Romilly Wilde is revolutionizing perceptions of skincare and scientific innovation.
What motivated you to start ROMILLY WILDE? My fascination with ingredients runs deep; I scrutinize every detail of their origins and sustainability. This obsession began during my tenure in the organic baby food industry, where I learned the importance of transparency and safety in every component.
Following the success of my organic baby food venture, I redirected my focus to skincare, driven by a mission to revolutionize topical formulations through biotechnology. Thus, Romilly Wilde skincare emerged, heralding a new era of efficacy and sustainability in the industry.
What are your top 3 lifestyle tips to maintain healthy skin? In the realm of hydration, sleep, and movement, there are versatile strategies to cater to individual preferences. If plain water doesn't entice you, opt for herbal teas like Pukka ginger, turmeric, or olive tea to keep your hydration levels up. Embrace the soothing benefits of CBD drops for better sleep, accompanied by the tranquil sounds of nature, whether it's the gentle patter of rain or the chirping of crickets.
Why is sleep so important for skin health? Despite sleep being my long-standing superpower, I've encountered recent struggles. My mind races, distractions abound, and sensitivity to sound and light has heightened. Yet, I understand the critical role of sleep in facilitating bodily regeneration and cell recovery. It's not merely about combating sluggishness; it's about embracing the nocturnal 'reset' our bodies crave, a process vital for enhancing skin health and overall well-being.
Describe your nighttime skincare routine. Indulging in a bath infused with Olverum bath oil sets the stage for relaxation, while leaving the Romilly Wilde Light + Energy Serum Cleanser as a mask effortlessly melts away the stresses of the day. Following up with the Night Duty Face Cream blended with a few drops of Active Boost Face Oil introduces a potent blend of over seven biotech actives, backed by clinical studies for undeniable efficacy. Transitioning to the soothing Eye Believe Eye Serum, enriched with eight biotech actives including the renowned 'Nature's Botox,' completes the skincare ritual. And for added rejuvenation, a gentle session with the Sculpting Facial Roller across the jawline, cheekbones, and brow bone not only relieves tension but also promotes lymphatic drainage, leaving you radiant and refreshed.
What are the most common issues for skin around the eyes and how do you recommend treating them? Puffiness, dark circles, and crow’s feet are common concerns, especially after the age of 40. However, using your regular face cream as a solution isn't recommended. The delicate eye area requires a specialized formula—lightweight and easily absorbed—to effectively target these issues. Specific actives tailored for this area are essential to stimulate and support the unique biology of the skin around the eyes. Opting for products designed specifically for the eye orbital ensures targeted relief and optimal results.
With so many skincare brands these days, how can someone make sure they choose the right one for them? Are you pondering this intriguing question? I suppose the only way to discern if a brand truly suits you is through instinct. Do they display transparency? Do they resonate with you? Are their values in harmony with yours? Are they approachable, human? And don't forget to scrutinize the INCI (ingredients) list. Every ingredient can be looked up online, revealing whether a brand is candid about their sourcing and principles. Whether it's from a product perspective or a broader commitment to ethical practices, if their science checks out and aligns with your values, then everything you need to evaluate should be evident at a glance. If not, what's holding you back?
What's the biggest challenge you’ve faced as a founder of a beauty brand? In the constantly evolving landscape of regulations, there's no universal standard applicable everywhere. Each region has its own set of rules, leading to varying safety assessors, labeling requirements, and more. As a small brand, we constantly strive for complete adherence and compliance, yet achieving this demands significant resources.
If you had to start all over again, what would you do differently? I wouldn't change a thing. I take pride in every experience because even in the toughest times, there's learning. I've emerged stronger, with a sharper instinct for people and decision-making. It's been a journey of patience, perseverance, and more patience.
Who inspires you the most? It might sound cheesy, but my husband is my biggest inspiration! He exudes calmness and methodical thinking, balancing my spontaneity. He serves as my mentor, my guiding light, always trusting my decisions. What inspires me most is his contrasting nature to mine, coupled with his profound kindness, which I find truly uplifting.
Which Romilly Wilde product is your go to and why? The Active Boost Face Oil is truly indispensable—it's my desert island go-to for its incredible versatility. This 'active' oil not only smells divine but also uplifts the spirits while effortlessly absorbing into the skin. Its anti-inflammatory and nourishing properties make it perfect for the whole family, serving as an essential SOS product during holidays.
What is it you love about sleeping with a Drowsy silk sleep mask? Usually, I steer clear of sleeping masks because they tend to be uncomfortable or ill-fitting, serving more as a distraction. But then I discovered the Drowsy mask. It fits snugly, covering my entire upper face without leaving any gaps for light, and even my ears find solace under its embrace. I'm so attached to it that I now own three—one for me and two for my husband, who sneakily claimed the first. Whether it's for flying or simply a good night's sleep, I always keep one close by, and now, the soft silk of this mask has become synonymous with my sleep routine.